Baby-faced billionaire Facebook CEO Mark Zuckerberg has announced that 500 million people are currently using the social networking giant.
Using all of our fingers, and working on the assumption that the Earth's population is hovering at around the 7 billion mark, we reckon that's one in every 14 people sharing the tedious minutiae of their lives with their fake friends - and the rest of the world, if they havn't carefully tweaked their privacy settings.
Facebook founder Zuckerberg says in a blog post, "This is an important milestone for all of you who have helped spread Facebook around the world. Now a lot more people have the opportunity to stay connected with the people they care about."
To celebrate reaching the milestone, the social notworking site is launching Facebook Stories, a new application which will promote fuzzy, feelgood tales from the site's archives including yarns about jogging politicians, flooded theatres and breast cancer.
I'm sure they won't include the one about the tragic British teenager who was abducted, raped and murdered after meeting nutjob Peter Chapman on the site.
The story of Facebook's formative years is currently being turned into a Hollywood movie called The Social Network. Written by Aaron Sorkin (The West Wing) directed by David Fincher (Fight Club) and starring Justin Timberlake (The Mickey Mouse Club) it actually looks pretty good if the trailer is anything to go by. Which it probably isn't.