Google has quietly closed its Nexus One online presence, relegating the handset to other "no longer available" products like Google Notebook and Google Answers and closing its direct sales store for the handset only seven months after it was launched.
Back in May, Google announced that the phone would no longer be available from Google directly and the original Google nexus URL now redirects to a webpage with a succinct message.
Nexus One was Google's first foray into the consumer hardware sector with Vodafone being the only mobile network operator in the UK to sell it.
Sales of the phone suffered from severe competition from the likes of the HTC Desire, Nexus One's twin brother, and from other Android phones like the Xperia X10.
Andy Rubin, VP Engineering at Google, has already confirmed that they would be using the web store "as an online store window to showcase a variety of Android phones available globally", something that's not currently happening.
He also added back then that the Nexus One was introduced as a "beacon of innovation among Android handsets" and to make it quick and easy for people to buy an Android smartphones. With Android handsets now available from as little as £15 a month, it seems that the retirement of the Nexus one is well due.