The Guardian's list of the 100 most influential people in the media has been topped by Apple's messianic leader for the first time.
Jobs pipped Google founders Sergey Brin and Larry Page to the top spot with BBC director general Mark Thompson, Australian-born newspaper magnate Rupert Murdoch and Twitter boss Evan Williams making up the rest of the top five.
In a suitably fawning profile, the Guardian says, "Steve Jobs changed the way we consume music; now he has set out to change the way we consume everything else."
Much of the focus on Steve's rise to the top concentrates on the rise and rise of the iPad, which the Guardian describes as "a potential saviour of the newspaper industry" suggesting that the tablet gadget had "turned our concept of the computer on its head, and possibly with it the media industry as well."
Although he was notably absent from this year's list, having shared Jobs' fourth place ranking last year, Essex-born industrial designer Jonathan Ive's contribution to Apple's good fortune was mentioned in dispatches, one panellist saying, "without him Jobs would be nothing."
Other notable new inclusions in this year's list include Dan Houser of game developer Rockstar, Codeworks' Herb Kim, and Mark Rock, the man behind audio sharing service Audioboo, which the panel described as, "the single most important new media tool of the past two years."