HTC will equip its Desire and Nexus One smartphones with Super LCD display technology, shifting from the Samsung-made Super AMOLED display it has previously used.
The move signals HTC's determination from the likes of Apple, which has made much of the Retina display technology used by its new iPhone 4 handset. Samsung is also believed to have encountered problems in manufacturing the required volume of Super AMOLED screens.
In a statement, HTC's CEO Peter Chou said: “The SLCD displays provide consumers with a comparable visual experience to HTC’s current 3.7 inch displays with some additional benefits including battery performance.”
The company has decided to continue offering Super AMOLED display technology in some of its products, indicating that it won't be phasing out the technology from its entire product portfolio.
According to the company, the Super LCD display technology not only brings better display capabilities to the device, but also provides five times better power management than previous LCD panels.
The technology will also give its high-end smartphones better viewing angles. The panels are based on the VSPEC III technology developed by Sony.