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UK Web Users Unlikely To Pay For Content

The majority of internet users in the UK is not ready to pay for content according to a survey carried out by bean counting firm KPMG as part of its annual "Consumers and Convergence" report.

The research showed that more than four fifths of UK web users would switch allegiance to another site if a free website they frequently use start to charge for content.

Surprisingly, UK fares fairly badly when it comes to the propensity to pay for online content although nearly 75 per cent of those questioned said that they wouldn't mind seeing online ads if this means cheaper subscriptions.

Furthermore, 48 per cent of users would allow their personal data to be monitored even if concerns about individual's privacy have come in the limelight lately and despite the fact that 90 per cent of UK respondents were worried about online security and their own privacy.

The poll, which was carried out amongst more than 5600 people in 22 countries, revealed that 43 per cent of people are willing to pay for content that they often access, a share that rises to almost six out of ten the Asia-Pacific region.

The research comes as The Times lost as much as 90 per cent of its audience according to rival publication, the Guardian; more about it here.

Désiré has been musing and writing about technology during a career spanning four decades. He dabbled in website building and web hosting when DHTML and frames were en vogue and started writing about the impact of technology on society just before the start of the Y2K hysteria at the turn of the last millennium. Following an eight-year stint at ITProPortal.com where he discovered the joys of global tech-fests, Désiré now heads up TechRadar Pro. Previously he was a freelance technology journalist at Incisive Media, Breakthrough Publishing and Vnunet, and Business Magazine. He also launched and hosted the first Tech Radio Show on Radio Plus.