Not even a tiny percentage of users would pay for micro-blogging site Twitter, a study reported on news site BizReport has revealed.
The study, conducted by the USC Annenberg School for Communication and Journalism, was based on the answers of 1,981 participants, not one of whom said that they would be willing to pay to use Twitter.
“Such an extreme finding that produced a zero response underscores the difficulty of getting Internet users to pay for anything that they already receive for free," said Jeffrey I. Cole, director of the Centre for the Digital Future at USC Annenberg’s School for Communication & Journalism.
"Twitter has no plans to charge its users, but this result illustrates, beyond any doubt, the tremendous problem of transforming free users into paying users. Online providers face major challenges to get customers to pay for services they now receive for free."
The study was conducted as a part of the Centre’s 2010 Digital Future Project, which has been studying Internet users since 2000.