In a move that shows the growing influence of HTC on the worldwide handset market, the smartphone manufacturer from Taiwan has announced that it will be entering the Chinese market for the first time ever.
China is the biggest mobile phone market with an estimated 400 million users and HTC is keen to tap it ahead of other rivals such as RIM, Apple or other local manufacturers such as Huawei or Lenovo.
HTC will be launching four new 3G smartphones that use Chinese home grown mobile technology, Time-Division Synchronous Code Division Multiple Access or TD-SCDMA.
Two of the handsets, the Wildfire and the Desire, have already been launched in Europe while the HTC Tianxi and the Tianyi appear to be new models with the first one running Windows Mobile and the second one Android. All four however will come with HTC Sense UI.
HTC phones were sold under the brand name Dopod for years and it is unknown as to whether the partnership will remain intact after HTC's decision to launch its own brand in China.
Interestingly, HTC will be partnering with local mobile network operators, China Unicom and China Mobile, to sell its smartphones, something that will provide HTC with some significant kudos.