The senior vice president in charge of Worldwide Digital Media at Amazon has confirmed to two different UK news outlets that the company is considering adding a colour screen to the Kindle ebook reader while discarding the idea of a touchscreen version.
His intervention came as Amazon introduced a new, improved, version of its Kindle ebook reader while dropping the price to only £109 for the Wi-FI version.
Steve Kessel told Pocket-Lint that colour will be added if it doesn't compromise the reading experience before saying that none of the colour screen technology currently on the market qualify as a "great reading experience".
Pocket-Lint mentions Mirasol from Qualcomm, which was demoed back in January at CES in Las Vegas, as being the most promising technology and the most likely to be chosen by Amazon for a probable colour Kindle.
Kessel also told to Techradar that there won't be a touchscreen version of the Kindle anytime soon because of the e-ink reflective display that the device uses. Putting another layer on top of it would, in his own words, "ruin readability" by making content appear fuzzy and increasing glare.
Oh and don't expect Amazon to add more features to the device as well; interestingly, Amazon could push the Kindle as a capable MP3 player in a move to increase sales of Audible audiobooks.