Telefonica-owned O2 has announced that it has reached the three million iPhone milestone, having managed to top 2 million iPhone sold in February this year and one year after it sold its first millionth iPhone.
O2 said that the iPhone 4 had been its best selling smartphone yet and despite the end of the exclusivity deal with Apple, they had yet to see any significant reduction in the number of iPhones sold.
Indeed, O2 highlighted the fact that it is selling more iPhone smartphones than same time last year. The mobile phone operator managed to increase its year-on-year revenue by 6 per cent while its mobile customer base grew to more than 21.6 million customers excluding Tesco Mobile, its MVNO client.
The total average revenue per user dropped slightly by three per cent. Voice ARPU fell by 8.5 per cent due to "increased weight of the contract segment", possibly lingo for more people shifting to PAYG or SIM-Only rather than traditional monthly contracts.