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More Details About The New Amazon Kindle Ebook Reader

There's some evidence, gathered from Google Trends (opens in new tab), that the new Amazon Kindle ebook reader is sparking significant interest from potential customers in the UK with the search volume index generated by the term kindle growing by nearly 30 times in 48 hours.

Amazon's latest move to cut the price of the Kindle together with a significant improvement of the ebook reader's features means that just enough might have been done for it to extend the success of the platform.

The price of the third generation Kindle dropped from around £180 to £109 in six months plus the fact that it will be available directly in the UK, without resorting to importing it from the US, can only improve sales.

The Kindle 3 (opens in new tab) is also physically different from the old one - smaller, thinner and lighter, there's now little scope to squeeze it any further. Amazon has opted for a soft-touch textured back which makes it more elegant compared to the the earlier generation.

Other improvements in the new Kindle include built-in 802.11b/g Wi-Fi, twice the storage (to 3.3GB), a better screen with 50 percent improved display contrast, crisper and darker fonts, much better battery life (up to twice compared to the Kindle 2), native PDF support and a new Webkit-based browser, the same browser platform used by Apple's Safari and Google Chrome.

Désiré has been musing and writing about technology during a career spanning four decades. He dabbled in website building and web hosting when DHTML and frames were en vogue and started writing about the impact of technology on society just before the start of the Y2K hysteria at the turn of the last millennium. Following an eight-year stint at ITProPortal.com where he discovered the joys of global tech-fests, Désiré now heads up TechRadar Pro. Previously he was a freelance technology journalist at Incisive Media, Breakthrough Publishing and Vnunet, and Business Magazine. He also launched and hosted the first Tech Radio Show on Radio Plus.