Over a quarter of all smartphones purchased in the first half of 2010 ran on Google's Android operating system, new research by Nielsen shows.
The study found that 27 per cent of phones purchased were Android-based, and that 23 per cent were iPhones.
Nielsen said that the biggest seller still remains RIM’s Blackberry with 35 per cent.
Another set of statistics from research firm Canalys states that shipment of Android based smartphones in past one year, starting from the second quarter of 2009, has increased by 886 per cent year-on-year.
The reports continue to suggest that smartphones based on Google’s Android software, which include smartphones from companies Motorola and HTC, continue to grow in the competitive market.
Android is set to add new devices to its range, with companies like Amazon and Barnes & Noble readying to bring their e-reader application onto platform, and by AOL, who is in the process of developing applications for it.
Google's Android continues to be the fastest growing platform in the industry, with the company saying that around 160,000 Android devices are being activated per day globally.