Despite the rise and rise of digital downloads, punters still prefer physical media according to a trade association.
The Entertainment Merchants Association (EMA) has published a report which says that transactions for pre-recorded video content - including DVDs, Blu-ray discs and digital downloads - grew by 2.8 per cent to nearly 3.5 billion during 2009, and between 80 and 90 per cent of those transactions involved some kind of physical media.
"While there has been a great deal of focus recently on the slippage of revenues in the DVD market, the untold story is that consumers' embrace of home entertainment remains very strong and packaged media is the preferred delivery instrument," noted Bo Andersen, President and CEO of EMA.
"Digital distribution is clearly an important segment of the home entertainment market and will continue to grow in market share in the coming year. While it is tempting for industry outsiders to say 'disc is dead,' as the saying goes, reports of its demise are grossly exaggerated."