Virgin Media has filed an official complaint with telecom regulator Ofcom, urging it to put a stop to the BBC led IPTV initiative, Project Canvas.
BBC News reports that the company has stated that the project could seriously damage market competition in the UK and poses a threat to the future of the online TV market.
In a statement, Virgin said: “The Canvas partners have significantly exceeded their original claims to be creating a common set of open standards which could have been improved upon by others and are now intent on controlling every aspect of how people watch TV.”
Project Canvas was recently approved by the BBC's governing body, the BBC Trust.
The Office of Fair Trading also stated in May that it could not investigate the project after determining that it is no a formal merger, and so cannot be judged by monopoly rules.
Project Canvas is designed to create a common platform that will allow users to watch IPTV on their television sets and desktop PCs.
The partners in the project are BBC, Channel 4 and ITV and communications services providers Arqiva, BT and TalkTalk. Channel 5 recently dropped out of the project due to its own financial constraints.