Apple will open its 300th retail store this Saturday and the Mac maker says it will be its biggest and best.
The existing Apple Store in Regent's Street is already the outfit's busiest temple of consumerism and is reputedly the most profitable retail space in the whole of the capital.
Now the Cupertino company is hoping to have the same impact on London's historic Covent Garden with the largest Apple Store in the world, a massive three-story building with a skylight-covered central atrium and all of the usual fancy glass staircases and chic design touches.
Judging from the pictures posted on Tech Radar, the company has let the existing building shine through with modern display units complimenting the bare brick walls and Victorian architectural flourishes.
The new store, which opens its doors for the first time this Saturday (August 7th) will employ 300 people and have 56 Macs, 30 iPads, 40 iPods and 30 iPhones on display for sticky-fingered punters to prod.
In addition to the now familiar workshops and Genius Bar, Apple said, "For the first time in the UK, local companies can make an appointment in the Apple Store Covent Garden's Briefing Room for free business workshops or to get help finding the right technology solutions to meet their business needs."