Apple has opened the doors to its Covent Garden store in London - the largest Apple retail outlet in the world.
In order to draw the crowds, the Cupertino-based company will be offering free Apple t-shirts to the first 4,000 customers.
The company said that the new Apple Store will have 56 Macs, 40 iPods, 30 iPads and 30 iPhones on display in uniquely designed rooms, which will let visitors experience the world-class products first hand.
The store contains dedicated rooms for popular Apple products such as its Mac, iPhone, iPad and iPod devices.
Apple said: “The store's central courtyard will host free workshops and presentations every day beneath a breathtaking skylight, and a new Start Up Room helps get customers up and running with their new Mac, iPad, iPhone or iPod touch before they leave the store.”
The Covent Garden store will have a Community Room which will offer training for Apple's innovative professional tools including Final Cut Pro editing software. The Community Room will also play host to free workshops and youth programs.
The company will be staffing 300 employees who will run the store, which incidentally is also the 300th Apple Store in the world.