The Automobile Association (AA) has warned that people focussed on listening to music on their iPods could be at risk of causing a road accident.
The company has said that the number of "iPod zombie pedestrians" and joggers that pay little or no attention to the traffic around them, thanks to their iPod, was rising.
The AA said that pedestrians casually listen to their iPods or access their e-mail whilst crossing or walking on busy roads with no regard for motorists.
Perhaps this was the one of the reason's behind 500 pedestrian deaths or 26,887 pedestrian casualties reported last year.
The company believes that pedestrian inattention could be the cause behind 17 collisions every day, a number which has risen by 5 per cent from last year.
In a statement, AA President Edmund King said: “We can't stop the march of technology but we need to halt the 'iPod pedestrian, cycle and driver zombies'. Whether on two feet, two wheels or four, too many people are suffering from so-called 'iPod oblivion.”