Facebook may be reaching its saturation point in the UK, a new survey has revealed.
According to statistics provided by web monitoring firm Experian Hitwise, the average time spent on the social networking platform by a Briton has reduced to 27.36 minutes in June/July, less than the 30 minutes recorded in December.
Hitwise has also shown that Facebook gets 16.73 per cent of all pageviews online, showing that one in every six pages visited by British internet users is a Facebook tab, MSNBC has reported on Monday.
Even so, it appears that after seeing rapid growth in the UK over the past five years, and with nearly 26 million Britons already registered with the social networking platform, Facebook has been registering a significant decreased in growth of traffic over recent weeks.
Hitwise said: "Clearly Facebook is not losing traffic in the UK, but do these stats point to a stabilisation? The rapid period of growth is now probably over in the UK, but does that mean Facebook has reached saturation point?"