Motorola has announced that it has stopped investing in the development of its Motoblur platform.
Ttech news site TechTree has reported that Motoblur, the personalised Android UI skin for social networking, has been ditched as a platform within an year of its launch.
It was developed to offer a push-based service in order to bring all social network widgets together for use on one platform.
While addressing a press conference called by the company to report its second quarter earnings, Motorola's chief executive officer Sanjay Jha revealed that the company will no longer promote the Motoblur Android user interface as a separate brand.
Jha said, however, that its applications will continue to operate.
“With Motoblur, we have found that being able to convey the value proposition around Motoblur is not an easy thing to do in a 30-second ad spot," Jha said.
According to Jha, Motorola is looking to work on Motoblur's hardware instead of promoting it as a separate entity.