Twitter has launched the "Fast Follow" SMS feature, designed to allow users to receive tweets directly to their phones - despite not being registered with the site.
The Micro blogging platform has invented a new way by which both registered and non-registered users can receive 140 character long tweets on their mobile phones in SMS format, tech news site Gizmodo has reported.
The Fast Follow service, which is currently only available for users in the US, allows users to keep a track of Twitter feeds and updates through their mobile phones.
Interested users have to write “follow (username)” and send it to 40404.
"Fast Following without creating an account is currently available only in the US, but we're working with carriers to bring it to other countries," stated Twitter employee Leland Rechis, an employee at the San Francisco-based Twitter in an official blogpost.
According to Leland, users can easily turn off the feature by visiting the Twitter settings page.