Protesters gathered outside Google's California head quarters earlier this month to denounce the proposed net neutrality laws released by Google and US wireless services provider Verizon.
Tech news site TechRadar reports that the protesters reminded Google of its "Don't be Evil"' motto and asked the company to not to kill off the idea of a free and open internet.
According to the proposed plan released by the companies, internet service providers will not be allowed to favour one website over the other and provide unified access to all websites.
However, the plan also adds that mobile internet providers will be able to offer special bandwidths to customers who pay a fee, thereby prioritising access to some websites.
The group of protesters said that if Google and Verizon were left to their designs, then soon there will be "pay-to-play" service that will only benefit those that can afford to pay the fees.
They said that the internet has become a vital source for small-time entrepreneurs to expand their businesses and, if they were forced to pay an extra fee for a fast internet connection, then their expansion could be harmed.
Speaking to BBC News, James Rucker of ColorofChange.org, said in a statement: “They are talking about producing a fast lane, essentially a higher tier, for premium content that means if you want to play in the 21st Century internet you will have to pay.”
Rucker is a member of several advocacy groups that have been protesting against Google's net neutrality plans.