Google CEO Eric Schmidt has suggested that people may have to change their names to escape the embarrassing personal information and photographs they post on social networking platforms as teenagers.
In an interview with The Wall Street Journal, Schmidt said: “I don't believe society understands what happens when everything is available, knowable and recorded by everyone all the time.”
He said that that everything people do online, from posting messages and surfing websites, is being stored and catalogued on search engines whether they like it or not.
"I mean we really have to think about these things as a society," he adds. "I'm not even talking about the really terrible stuff, terrorism and access to evil things."
Schmidt indicated that there might come a time in the not so distant future, when the internet will conduct a search without users even typing the query.
He laid out his vision of Google search in the future, saying that Google could inform users about the nearest milk dairy before they realise they are running out, or telling users startling facts about the books they are reading.