Microsoft has announced a list of 50 games it intends put on Windows Phone 7.
At Gamescom 2010 in Cologne, the outfit said the games will be aimed at both the casual and hardcore gamer. The company also announced that its Windows Phone 7 games will be closely linked with Xbox Live.
“We’re really approaching this as we would a console, so we have to deliver the breadth of games and the quality people expect from Xbox,” Microsoft's senior director of PC and mobile gaming, Kevin Unangst, said. “To have this quantity and quality of games committed this far ahead of launch, with even more to come, is a statement of support that says Windows Phone 7 will be a big success,” he trumpeted.
Among the first titles are familiar casual games like Bejeweled and Uno as well as new ones like Game Chest - a collection of card and board games.
Unangst said games such as CarneyVale: Showtime will be ready to play when the phone launches, in the autumn, and he reckons Microsoft is building mobile experiences that "connect with and complement the Xbox 360 experience".
Halo: Waypoint, an Xbox Live hub, will also be available on the mobile OS. The game itself is unlikely to be seen on a phone, however.
“Consumers clearly look to gaming as an expected experience on their mobile phone now, and we’re going to take that expectation and that delivery up to a different level,” Unangst said.
Microsoft's own research suggests that 80 per cent of gamers in the US have or will purchase a smartphone this year, and a quarter of what gamers spend on games is spent on mobile gaming. According to research firm In-Stat, mobile gaming is already a billion-dollar industry in the US and will continue to grow.
Greg Sullivan, senior product manager with Microsoft's mobile communications marketing group, said: “I think folks are starting to think this through and consider the realm of the possible with gaming when you start to extend the leading gaming network of Xbox Live out to potentially millions of mobile devices and you have a platform that lets developers create great experiences that span the Xbox and the phone.”