Officials from BlackBerry maker Research in Motion (RIM) have rubbished reports suggesting that Amazon has cut the price of BlackBerry Torch 9800 to $99 owing to low sales figures.
According to news agency Reuters, a RIM spokesperson has confirmed that the Torch smartphone had always been offered at $99 since its launched on 12 August.
The spokesperson said that the pricing was a part of Amazon's strategy to encourage its customers to buy the device.
Previously, a number of websites had reported that the online retail giant had deliberately cut the price of the smartphone following poor sales.
The RIM spokeswoman said in a statement: “Obviously ... common online pricing and promotional strategy that has been used with many other product introductions in the past. It is true that Amazon is offering an amazing price and this is great news for customers.”
RIM carrier partner for the BlackBerry Torch 9800 AT&T is also offering the smartphone for $199 on a two year contract.