HBO and mobile network carrier Verizon are set to develop exclusive applications to stream live content online for Apple's iPad.
According to a report on Bloomberg, HBO is unwilling to enter a deal with Netflix as the television company plans to use its HBO Go and make movies and TV shows available through its own service.
Speaking to Bloomberg, co-president of HBO Eric Kessler said: “There is value in exclusivity. Consumers are willing to pay a premium for high quality, exclusive content.”
According to Kessler, HBO Go will be made available to existing HBO subscribers via all cable networks, mobile networks, and Apple’s iPad.
HBO Go will offer 800 hours of view time to pay-TV subscribers of Comcast and Verizon Communications.
Verizon is set to launch its live streaming iPad application early next year, which will enable users to stream live content on compatible electronic devices, excluding a TV, within their home. The service will be launched as soon as it strikes a deal with content providers.