People Magazine iPad App Launched

Subscribers to People magazine can now access its digital counterpart on their iPads.

Apple has approved an exclusive application for its App Store to allow subscribers of People magazine’s print version an access to its digital version on their iPad, technology news website Mac Rumours reported on Thursday.

“People’s subscriber base is extremely loyal and pays a premium price for the magazine. We want them to have the ability to consume People content however they choose,” said Martha Nelson, editor of Time’s style and entertainment division.

The agreement enables subscribers to access People’s issues free of cost, while non-subscribers can buy an issue for $3.99 each. An annual subscription for the print magazine costs $100.

Time’s flagship titles including Time magazine, Sports Illustrated and Fortune are expected to follow the footsteps of People Magazine, adopting the same price rate within next 30 days.