People are still relying on paid cable services for their television, despite the hype surrounding the internet web video services and the recent economic downturn.
A survey conducted by the New York Times and CBS News has shown that, while services like Apple iTV, Google TV, Hulu and Boxee are there to help people reduce their cable TV bills, Americans seem to be more comfortable with the traditional way of watching TV.
As many as 88 per cent of the total 847 respondents of the poll were paying for cable every month, and just 15 per cent of those considered replacing the service with web video offerings such as Hulu and YouTube.
As anticipated, younger people - respondents aged below 45 - were more inclined towards making the switch.
Whilst the digital revolution has overturned other media and entertainment options like music, newspapers and books, it is yet to make any notable impact on traditional cable TV.
This reluctance in making a switch to internet video streaming services can be attributed to a number of reasons, including people enjoying surfing channels, comfort levels with their traditional cable connections and poor internet connections causing video streaming issues.