European users are now able to access the new Youtube website, which has been souped up with the addition of HTML5, something which has been made essential because of the growing number of mobile users trying to access the site.
Google says that up to one hundred million playbacks are generated by mobile users everyday and that one hour of video is uploaded from a mobile device every minute (that's two months worth of video every day). Experience on the mobile website is also much closer to the desktop one with features like search query suggestions, playlists, favourites and the ability to "like" or "unlike" videos.
The interface has been heavily redesigned to suit touchscreen devices although desktop users may still access the website at m.youtube.com.
Google introduced HTML5 technology for a number of reasons; it may have wanted to rely less on one proprietary technology (Flash, as much as it is universal, is still an Adobe product), the new site will be faster and lighter on resources with no plugins needed.
Webkit, which is used in Chrome and Safari, already supports HTML5 and the next version of Internet Explorer 5 will also boasts native support for it. Youtube's introduction of HTML5 follows that of smaller rival Vimeo; rising video star Facebook has yet to confirm whether it will introduce HTML5 in the future or not.
Flash however is still part and parcel of Youtube's short and medium term future but with the growing adoption of HTML5 by both technology and media companies, Adobe may find the future less brighter than it is right now.