Broadcaster and cable giant Virgin Media has called for an independent investigation into Project Canvas which it views as an immediate threat to the future of British television especially after Channel 5 announced that it was joining the scheme.
Speaking to Techradar, a Virgin Media spokesperson noted that Desmond-owned Five joining Canvas means a greater concentration of all TV viewing on one platform before adding that "This reinforces the pressing need for a thorough and independent examination of this closed, anti-competitive platform. We're all already paying for this, whether we want it or not, so we urge Ofcom to bring some much needed transparency to the whole collaboration."
BSkyB has also been a virulent critic of the project and, like Virgin Media, has plans to build a competitor to Project Canvas although it is likely to have less industry support compared to the BBC-backed venture.
Both Virgin Media and BSkyB do not want the corporation to set the agenda in the future of IPTV as it did for Freeview and Freesat.
However, this time around, the Beeb has managed to bring onboard additional strategic partners like BT and Talktalk which are keen to become even more active triple and quadplayers respectively.