Apple has blocked its iPhone from being part of the new eco-scheme launched by UK wireless carrier O2.
According to UK newspaper The Guardian, the O2 scheme determines the ecological impact of a phone throughout its lifespan and is which aimed at showing conscientious users how environmentally friendly their mobile phone is.
Phone makers such as Nokia, Samsung and Sony Ericsson have all signed up for the scheme.
“Transparency is always an issue for consumer electronics companies, who claim that providing too much information gives away competitive advantage. But consumers also deserve to know the full story,” said Gary Cook, IT sector analyst for Greenpeace International in a statement to The Guardian.