Amazon Says New Kindle Is Its Fastest Selling

Amazon has announced that the new generation of its Kindle e-reader has become the fastest selling Kindle ever.

In a press release, the company said it had received a vast amount of pre-orders for the new and cheaper Kindle during its first four weeks on sale.

The company, in keeping with prior practise, has refrained from providing a definitive figure that could indicate how successful the new Kindle sales have been.

Amazon also said that since the opening of pre-orders for the new Kindle and Kindle 3G, customers in the US and the UK had ordered more Kindles than any other product sold on the platform.

According to Amazon, the Kindle has remained the best-selling product on the website for the last two years.

“Kindle is the best-selling product on for two years running and our new generation Kindles are continuing that momentum," said Steven Kessel, senior vice president, Amazon Kindle.