Mobile phone network O2 has started a rating system for mobile phones, just to show how green a purchase they are for potential buyers and existing phone owners.
This new Eco Mobile rating system shows how a handset affects the environment as a whole, on either an existing purchase or even an upcoming one. O2 has figures from a survey that 44% of mobile phone purchasers would be influenced on how green a new phone is and this would affect their decision on buying a mobile.
The Eco Mobile rating scheme has already determined the Sony Ericsson Elm is the greenest phone around today, with its recycled plastics, low volume packaging and presumably noise related features - which cancels out background noise on calls, saving the caller the need to shout to be heard.
Sony Ericsson's Elm is at the top of the list of 65 mobile phones from six different manufacturers, and rates at 4.3 out of 5. Other handset manufacturers that make up 93% of phones with O2 are Nokia, Sony Ericsson, HTC, LG, Samsung and Palm with Apple being notably absent.
The second highest score was 4.0 out of 5, where six phones jointly tied as runners up to the Elm. These were the Nokia 1800, Nokia 6700, Samsung GT-S8500, Sony Ericsson Xperia X10 mini, Sony Ericsson Xperia X10 mini pro and the Sony Ericsson Zylo.
This rating is calculated from data supplied by the phone manufactures and is made up from: the overall environmental impact the phone has over its lifespan, the raw materials used, impacts caused by manufacturing, its longevity and energy efficiency with how easy it is to reuse or recycle.
The Eco rating system was developed in partnership with Forum for the Future, who are independent sustainability experts and this initiative is key within O2's Think Big programme.
Originally published at OneMobileRing.com