Sony Expecting Word-Of-Mouth To Drive Move Sales

Sony has said that it does not expect Move to be a big hit from day one.

According to gaming news site Eurogamer, the company is prepared for a slow start to sales of the Move PS3 controller, which will be launched to compete with Microsoft's Kinect in the motion gaming market.

The company has said that, instead, it is relying on customer word-of-the-mouth to drive sales for the motion sensing PlayStation 3 controller.

“Exactly as with EyeToy in the PS2 days, it's a product that needs to be sampled. You need to get your hands on it. You need to understand it. You need to try it,” Sony Computer Entertainment senior vice president Ray Maguire, said in a statement to Eurogamer.

He compared the PS3 Move with the EyeToy PS2 peripheral, stating that the company did not expect EyeToy to do well during the first few days, but knew that sales would pick up over time.

Maguire added that, once consumers use the product, they will see how good it is and recommend it to their friends, so boosting sales.