UK Consumers Not Sold On 3D TVs

A recent survey has suggested that only 2 per cent of UK consumers will purchase a 3D TV set in the next 12 months.

The survey, which was conducted on behalf of Deloitte by Yougov, interviewed 4,199 Brits, of which only 89 respondents confirmed that are considering buying a 3D TV in an years time, despite the millions consumer electronic giants are spending on 3D technology.

The survey found that people aged between 25 and 34 years were most likely to buy a 3D TV than their elderly counterparts, with five per cent of all 25 to 34 year olds planning to buy a 3D TV in the next 12 months.

Speaking to the Telegraph, Paul Lee, Deloitte’s media director said: “It is remarkable how conservative people’s predictions for their own technology spending habits over the coming year were. They didn’t have to commit to buying anything during the research and yet still predicted very little spend on TV products moving forward.”