Apple Cloud-Based iTunes Likely To Be "Social"

Media executives have predicted that the new iTunes music service will focus heavily on social capabilities instead of streaming media content.

Citing media industry executives, Media Memo reports that, as Apple has failed to bring major music publishers on board for an iTunes music streaming service, the company may make the iTunes Music Store more social networking oriented.

Apple is expected to announce updates to its iPod Touch and iTunes in a music related press event scheduled for 1 September.

Earlier, rumours of a music streaming feature on iTunes had surfaced, indicating that users will be able to store their music collection in the cloud, and access their iTunes content from any internet enabled device.

Speaking to Media Memo, a media executive said in a statement: “There’s a reason Steve Jobs calls it an iPod – he thinks you listen to music by yourself, on your headphones. But lots of people like to share music, and if this lets you do that, that’s exciting.”