Chinese manufacturer Lenovo will build a video gaming console for the Chinese market and has already spun off a company called Eedoo Technology with a team of 40 engineers with the task of developing the platform.
The new platform, to be called the Ebox, will be specifically designed to recognise shapes and movement without the need of a dedicated game controller, not unlike the Microsoft Kinect.
Lenovo expects the console to debut this November, in three months time, and go mass market by the first quarter of 2011 with a potential appearance at next year's CES event in Las Vegas.
Jack Luo, president of Beijing-based Eedoo Technology, told China Daily that they will be the world's second company to produce a controller free game console ahead of Sony and Nintendo.
China daily has published a few early drawings of how the gaming console may look and there's even a logo of a hand (five fingers and a palm) on two of the almost finished consoles.
It looks as if the gaming console and the motion sensor will be bundled into a single unit and that it may be priced at around 3000 yuan, roughly £290 or three times the monthly minimum wage in Beijing.
The Ebox will be targeting casual gamers rather than hardcore players, with particular emphasis on the so-called urban families, which account for 120 million households in China.
Eedoo has already confirmed that it will price the device between the Xbox 360 and the Nintendo Wii, that it expects to sell around one million eBox after the first three years, that "16 global video game developers" have already signed to work with them and that 30 games will be bundled with each console.