IT solutions provider IBM has completed the $1.4 billion acquisition of AT&T's Sterling Commerce unit.
According to Big Blue, the acquisition will allow it to offer better ways to interact with customers, business partners and suppliers to its clients.
Sterling Commerce offers cross-channel information sharing technology, which when integrated with a business's product line, allows everyone involved to interact with each other effectively.
IBM believes that by incorporating its existing services with that of Sterling Commerce, it would offer effective business commerce solutions throughout a business process, including sales, marketing and order management.
In a statement, Craig Hayman, general manager, IBM Industry Solutions, said that “In combination with IBM's existing offerings, Sterling Commerce, Coremetrics and Unica are expanding IBM's ability to help companies automate, manage and accelerate core business processes across marketing, selling, order management and fulfillment.”
IBM also sounded out plans of delivering the business process automation services in an on-premise or cloud computing based model.