Apple will sell around 28 million iPad tablet computers next year, a market analyst has predicted.
Maynard Um, an analyst at research firm UBS Investment Research, said in a note to investors that global consumers are likely purchase Apple's tablet computer over notebooks in 2011, Apple Insider has reported.
"Sales of traditional notebooks appear to be feeling pressure from the iPad, causing a scramble by vendors to launch iPad-like tablets.We believe that a majority of this impact is occurring on the lower end of PC sales,” wrote Um.
According to Um, although iPad is not affecting the sales of Mac desktops or laptops, the notebook's popularity continuous to diminish as Apple has managed to maintain the 24 hour deadline to ship and deliver its tablet.
"We continue to favour product plays such as Apple as the company should have some of the most highly sought after products in the holiday quarter," he added.
"Despite tough economic conditions, consumers remain willing to pay for innovation Despite increasing competition in smartphones and that which is soon to come in tablets, Apple's ability to keep its products fresh and innovative gives us confidence in our estimates going forward."