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iOS Devices Help Apple Catch Up With Nintendo In Gaming Market

The iPhone and the iPod Touch devices may be helping Apple catching up on Nintendo and its DS console range when it comes to playing games on the move.

Newzoo (opens in new tab) surveyed a number of gamers, aged 10 years and more, in six countries worldwide and found out that roughly the same number of people (41m vs 40.1m) play games on the iOS platform or on Nintendo DS with the latter having the upper hand for now.

In comparison, 18 million gamers play on the Sony PSP, around a quarter of the 77 million Americans that play games on mobiles and other portable devices.

The US is the only territory in the study where Nintendo is under threat from Apple. In the five other countries, all of which are in Europe, Nintendo is far ahead of Apple, which itself is above Sony in Newzoo's list.

Another important finding the research analyst firm found was that gamers most likely to purchase games are Nintendo and Sony console owners (around two thirds of them) compared to 45 per cent for iPod Touch or iPhone and 32 per cent for the iPad.

Peter Warman, Managing Director at NewZoo, noted that “The simultaneous rise of direct downloads, social gaming, free-to-play MMOs and Apple devices all driven by digital distribution and spending small amounts of money at a time are accelerating the shift towards connected devices and platforms.”

Désiré Athow
Désiré Athow

Désiré has been musing and writing about technology during a career spanning four decades. He dabbled in website building and web hosting when DHTML and frames were en vogue and started writing about the impact of technology on society just before the start of the Y2K hysteria at the turn of the last millennium. Following an eight-year stint at where he discovered the joys of global tech-fests, Désiré now heads up TechRadar Pro. Previously he was a freelance technology journalist at Incisive Media, Breakthrough Publishing and Vnunet, and Business Magazine. He also launched and hosted the first Tech Radio Show on Radio Plus.