Nintendo has celebrated the 25 anniversary of the iconic Super Mario video game franchise.
The franchise has sold around 240 million units worldwide since its first launch.
Mario, who was created by Japanese game developer Shigeru Miyamoto, is the most successful Nintendo gaming title ever, having featured in over 200 video games since his inception.
The celebrate this iconic event, Nintendo has started a competition for loyal Mario players, asking them to share their favourite Mario moments with the company for a chance to win a Nintendo Dsi XL gaming console in either Yellow, Red and Blue.
Nintendo is also starting a celebrity endorsed advertisement campaign to mark the occasion.
Mario made his first appearance as Jumpman in Donkey Kong and evolved into Super Mario by 1985.
In a (http://www.techday.co.nz/gameconsole/news/super-mario-bros-celebrates-25th-anniversary/17947/2/) statement, Shigeru Miyamoto, said: “The Super Mario Bros. series has always taken advantage of the latest technologies and is the fruit of the creativity of a number of my hard-working friends working as a team.”