YouTube is reportedly testing live video streaming on its own, and four partner websites.
According to USA Today, the Google owned online video streaming platform tested live video streaming on Monday and Tuesday along with channel partners Howcast, Rocketboom, Next New Networks and Young Hollywood.
YouTube product manager Joshua Siegel said in a statement to USA Today: “We think of live as the next chapter in online video.”
Users will be able to stream live video content when they visit the YouTube channels belonging to the partner sites and will also be able to watch other archived content.
The platform has been known to experiment with live video in the past, offering live broadcasts of music concerts, streaming live Indian Premier League cricket matches and, most recently, the unveiling of Google Instant.
Google is now experimenting with live video more heavily as users are leaving YouTube to go to rivals Ustream and Livestream, which both offer live video streaming.