LG launched the Optimus One, the second member of the Optimus family and one which looks likely to be LG's answer to Samsung's popular Galaxy range of Android-based product.
The phone is being touted as a mainstream model, one that comes with a 600Mhz ARM-based processor, a 3.2-inch 320x480 pixels capacitive toushcreen, a 3-megapixel camera, a microSD card reader, face tracking and smile shot plus a 1500mAh battery.
As expected, it comes with Android OS 2.2, covered with a proprietary LG user interface and therefore offers a number of services including Google Voice Search and Action, Goggles, Shopper, maps and Android marketplace in its entirety.
LG has also thrown in sync with Outlook calendar and Wi-Fi connectivity which can be used to provide Wi-Fi hotspots when connected to a 3G connection and there's also a feature called App advisor that recommends 20 applications every month.
It will be extremely interesting to find out how the Optimus One stacks against the GT540 with the latter running Android OS 1.6 and equipped with a resistive screen. It does however costs a mere £129 and can be had for £16.67 on an 18-month contract at T-Mobile.