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Vodafone To Adopt Data Tiers For Mobiles?

Vodafone's CEO, Vittorio Colao, stated that mobile networks are likely to introduce data tiers in order to improve quality of service.

Mr Colao told an audience at Nokia World 2010 in London that "The principle here must be that, a bit like motorways or hotels, every class of service must have its own price and customers must be able to pay for whatever level of service he or she wants - we cannot penalise those who pay more."

Vodafone, Colao explained, sees a third of its users browse the web, a similar proportion for business purposes and a quarter for playing games.

The CEO of the world's biggest mobile phone network defended his position and said that data pricing has to be adjusted.

Since the beginning of the year, all major mobile phone networks have moved away from an "unlimited data" download stance to one where data caps have been put in place.

Colao predicts that more will come as networks struggle to keep pace with the rising number of resource-guzzling smartphones from Google and Apple amongst others.

Last month, net-neutrality proponents were alarmed that Google and Verizon Wireless - which is part owned by Vodafone in the US - were caught discussing about the details linked to a net neutrality deal between the two companies.

Désiré Athow
Désiré Athow

Désiré has been musing and writing about technology during a career spanning four decades. He dabbled in website building and web hosting when DHTML and frames were en vogue and started writing about the impact of technology on society just before the start of the Y2K hysteria at the turn of the last millennium. Following an eight-year stint at where he discovered the joys of global tech-fests, Désiré now heads up TechRadar Pro. Previously he was a freelance technology journalist at Incisive Media, Breakthrough Publishing and Vnunet, and Business Magazine. He also launched and hosted the first Tech Radio Show on Radio Plus.