Google Confirms Plans To Add Social Features

Google CEO Eric Schmidt has outlined plans to integrate popular social networking platforms with its upcoming Google Me platform.

Speaking during the Zeitgeist conference in Arizona, the CEO said that Google was planning to add layers of social networking to its product line-up.

Google had been rumoured to be developing a rival to social networking giant Facebook after Digg founder Kevin Rose suggested it earlier in the year.

According to Schmidt, the search giant is working towards making its product line-up more social, rather than coming up with an altogether new platform, The Guardian reports.

“Everybody has convinced themselves that there's some huge project about to get announced next week. And I can assure you that's not the case,” he said.

Google is hoping to enter into some kind of partnership with Facebook, which will involve it having access to users' Facebook contact information, The Wall Street Journal reports.