President Obama has declared that games are for more than training the next generation of anti-social shut-ins with a project that aims to promote their use in education.
The project, as reported over on games industry site MCV, is dubbed the National STEM Video Game Challenge, and offers a wealth of prizes to those who are considered to have best promoted a variety of educational disciplines with their games.
Those disciplines are Science, Technology, Engineering, and Mathematics - or STEM. See what they did there?
The contest is open to all, from start-up companies looking to get some publicity for their first title, to established software houses looking for yet another accolade to stick on their mantle, with cash prizes available for the best and the brightest.
In a prepared statement, President Obama announced that he would like to "applaud partners in the National STEM Video Game Challenge for lending their resources, expertise, and their enthusiasm to the task of strengthening America's leadership in the 21st century by improving education in science, technology, engineering, and math."
Rampant and entirely predictable jingoism aside, the project serves a noble goal - but with 'edutainment' titles having failed to set the world alight in the past, even the prize winners could be left with an unsellable product outside the specialised education market.