Apple is rumoured to have acquired a Swedish technology start-up Polar Rose.
Reports suggests that Polar Rose, known for its facial recognition program used in photos on social networking giant Facebook, has been taken over by Apple to help it embed facial recognition technology into its range of electronic devices.
According to tech news site Softpedia, the start up, run by a team of 15 employees and responsible for developing the facial recognition technologies Face Cloud, Face Core, Face Lib, and Recognizr, has been acquired by the Cupertino-based company for $29 million.
Although the details have not yet been verified by either side, tech news site Tech Crunch has citing sources close to the matter confirming the deal.
"Apple buys smaller technology companies from time to time, and we generally do not comment on our purpose or plans,” said spokeswoman for Apple Kristin Huguet, when asked about Polar Rose.
Polar Rose shut down its services on Flickr and Facebook around two weeks ago, giving some support to the rumours.