Online video ad firm VideoEgg has acquired Six Apart for an undisclosed sum to form a new company focused on the lucrative online ad market, called Say Media.
VideoEgg, which started out by helping non-profit organisations create online public service announcement videos, plans to integrate Six Apart's massive online ad network with its own online video advertisement network.
According to VideoEgg, the new venture will have a target audience of 345 million web users in 10 markets, which when coupled with online ad technologies and content, could form an online ad platform rivalling Yahoo and AOL.
Say Media president Troy Yound, said that “Why can't we put together a solution for a major brand that rivals what AOL or Yahoo would provide? We want to understand and respond to what our customers are asking for.”
VideoEgg co-founder Matt Sanchez will become the CEO of Say Media while Six Apart CEO Chris Alden has chosen to leave the organisation. Six Apart co-founder Ben Trott is staying with the company as Mena Trott, another Six Apart co-founder, will join the Say Media board.