AMD has decided to diverge from its core competency of integrated circuits and move into the dating field with a handy guide for girls to land themselves a geeky guy.
In a blog post written by Leslie Sobon, the company's vice president of marketing, Sobon describes her life in the largely male-dominated world of technology as being "mostly surrounded by guys all day," but says: "I can tell you that - in general - technical guys are pretty cool."
Sobon goes on to offer a five-step programme for girls who want to be able to land a bespectacled Dungeons & Dragons-loving hunk of their very own, starting with an exhortation to "learn the language" in order to better understand the near-gibberish that pours forth from their suitor's mouth.
The next step is to, "hang out where the geeks hang out," which might seem obvious - but Sobon does offer a list of likely events like QuakeCon, overclocking contests, and LAN parties. Not listed are other likely venues for the ultra-geeky, like chiptune concerts and - the most common location - cloistered in the dark, eyes glued to a monitor.
Girls are advised to ask questions, too - although Sobon says, "You don't really have to understand what these questions mean." So don't fret your little female brain if they're too complicated for you to understand. Sobon suggests a list of queries that you could just "throw [...] into the conversation," including, "What will win, x86 or ARM?" And, "What's more important in the PC - the CPU or the GPU?"
If PCs and miscellaneous gadgets aren't really your thing, Sobon suggests that you should "love the content - music, movies, or games," and offers a list of sci-fi titles like Blade Runner, Tron, and District 9 to give you both a common grounding in geek culture.
Finally, Sobon suggests that you ignore his clothes - apparently "most geeks don't wear pants," and women should "get over it and wait for the ring to diversify his wardrobe."
Although clearly meant in a lighthearted way, Sobon's missive serves to patronise both her company's customers - who, we learn, are socially inept and bad dressers - and women, who apparently can't understand technology and need to find a nice man who can, "Fix the TV, your PC, and the sprinkler system" along with other magical items far too complex for the poor female brain to comprehend.
It's an interesting attitude to endorse for a woman near the top of a major high-tech company.