Mobile phone maker Nokia has launched a new developer contest in order to attract application developers to its Symbian platform.
The '2010 Calling All Developers: North America' contest, which has been organised in partnership with US wireless carrier AT&T, has been set-up to entice developers into creating applications for Nokia consumers in the US.
Participants will be required to release their applications on Nokia's Ovi Store, where the app will be judged by both Nokia and AT&T.
Consumers will also play a major role in deciding the winners, as the final results of the competition will be influenced by the number of times an app has been downloaded.
According to Nokia, developers will have to submit their apps, in any of the 17 categories, by January 28th. Nokia and AT&T will chose three winners from every category, each getting a cash prize of $150,000.
The winners of the grand prize will be one general app and one game app and will get an additional $100,000 each.
In order to promote the contest, the company is holding a free Developer Day on October 5, where Nokia will showcase its Qt developer environment and Nokia Web Runtime and Java Tools.
“Developers have the tools, the support from AT&T and the marketing power of Nokia to get visibility for their apps. Additionally, developers can make their Qt-based app available in Ovi Store to Nokia customers globally reaching tens of millions of customers,” Purnima Kochikar, VP Forum Nokia, said in a statement.