Apple's iPhone 4 went on sale in China on Saturday and has already been ordered by over 200,000 punters, according to Apple's local partner, China Unicom.
The firm said it had managed to fulfill some 60,000 of the orders and had now apparently run out of handsets.
According to a Reuters report, the firm has stopped taking orders while it tries to get its hands on more of the phones.
China Unicom is Apple's only network partner in China and it seems to have been overwhelmed by demand. It took some six weeks to shift 100,000 iPhone 3GS handsets in China when that model was introduced in 2009. The iPhone 4 doubled that number in a single day.
Apple opened two new Apple Stores in China over the weekend, it now has four, with plans to add a further 21 by the end of 2011.