Amazon has launched a beta version of a web-based eReader capable of loading Kindle books and publications.
Currently the embeddable widget is only being used for promotional purposes and with dedicated Kindle Apps quickly hitting just about every device you could care to name, that may be as far as the technology goes.
Amazon says it is currently working on making the code compatible across all platforms and browsers and will soon be putting a referal fee system in place.
In other words, if you embed a book sample on your blog or web site, and someone buys it, you'll get a cut of the cash. Kerching!